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Clicktripz launches Control Tower - new monetizing tech for travel sites

Nov 18, 2020 — Clicktripz, the leader in contextual advertising for the travel industry, has announced the release of Control Tower, a revolutionary advancement in traffic-monetization technology for travel websites. Until now, implementing interactive media units triggered by user behavior and powered by search context, could take weeks or months.

Today with Control Tower, travel websites can utilise a broad array of contextually driven media units, including parallax, leave behind windows, tabunders, and overlays, within minutes of signing up through a self-service portal. Control Tower can be operated in a completely self-service capacity, and larger publishers receive dedicated support to maximise the monetization of every page.

“This is the next generation in transparent monetization that puts control in the hands of publishers, where it belongs” states Jeremy Murphy, COO of Clicktripz. “Gone are the days when context-matched ad products triggered by user behavior required integration sprints and years-long contractual commitments. Today we are telling publishers they can activate highly integrated, engaging units more easily than activating on page banner units.”

Clicktripz Tower was first made available in the US and UK earlier this month and is now running campaigns on several dozen travel websites around the globe. The development comes at a crucial time for many travel websites, as the scheduled deprecation of third-party cookies on Google chrome means contextual ad units powered by first-party data are more than just a source of premium CPMs. They are the only future-proof programmatic solution.

Initial customer feedback has been positive. Alfonso Reyes, CEO of Sebogo states: “I never imagined how simple it could be to launch a leave behind unit responsive to my site's content and user behavior. Previous providers dragged this on for months. Clicktripz took a day and out-monetized everyone else. The whole process was a great experience and we are really pleased to have Clicktripz as our monetization partner".

Kevin Joling, Founder and CEO of FlightConnections.com also states “I regret we didn’t know about Clicktripz earlier.” Similarly, Head of Digital Media & Ad Ops at Icelolly.com, Peter Kersbergen comments: “We are in the early days of our partnership with Clicktripz, but so far they have been extremely helpful. We look forward to growing with them further."

While others in the travel industry have faltered during the Covid-19 pandemic, Clicktripz has doubled-down on its investments in best-of-breed technologies, which it credits to its history of prudent growth and profitability.

"This has been an incredibly difficult time for so many companies in the travel industry,” said Ross Weber, CEO of Clicktripz, “Over the last eight months, our competitors have either gone out of business or largely ignored the travel vertical. Being privately held and well-capitalized, Clicktripz has leveraged the unique opportunity to stay laser-focused on travel and continue to innovate as evidenced by the release of Control Tower.

“For the last 10 years, we have supported all our publishers by paying on time and in full - COVID has not, and will not, change that. I look forward to continuing to support our current family of publishers and doing everything we can to help more publishers in the travel space realize the significant revenue our solution delivers."

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Clicktripz recruits Jennifer Chua from Skyscanner to head Asia Pacific expansion

May 3, 2016 — Jennifer Chua has been recruited from Skyscanner to head expansion in the Asia Pacific region for travel advertising technology firm Clicktripz. She becomes vice president for the area, having been involved with Travelocity and Skyscanner in the Asia Pacific region and Amadeus in Singapore.

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Clicktripz Embarks on 'Agressive' Latin American Growth Strategy

February 10, 2016 — California-based Travel advertising technology specialist Clicktripz is pursuing “aggressive growth” in Latin America after hiring a new area vice president Carlos Gomez. Carlos Gomez’s team has signed large South American OTAs Viajanet Venezuelam, Tiquetes Baratos, Turismocity and Mundi. Based in Mexico City, Gomez joins Clicktripz from Preferred Hotels and Resorts, where he held the role of regional director.

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Clicktripz Appoints Richard Barajas GM of Hospitality Solutions

September 16, 2015 — Travel technology provider Clicktripz, has announced Richard Barajas has been appointed the role General Manager of Hospitality Solutions. Barajas' will lead business development, product development and day-to-day operations for the new Clicktripz Hospitality Solutions division.

Already an established leader in global travel technology, Barajas has 20 years’ experience spanning multiple travel sectors including air, hotel, vacation rentals, GDSs, OTAs and corporate booking tools. Building a diverse career working for marquee companies such as American Airlines, TravelClick and Sabre, Barajas also was President of LeisureLink, the Deloitte Technology Fast 500 company.

Barajas states: “Clicktripz has developed first-of-its-kind technology that drives immediate improvements to hoteliers’ profitability by dramatically increasing on-site conversions. As someone who has worked in travel technology for decades, I can appreciate how rare it is to find solutions like this that ‘just work’.”

Ross Weber, CEO of Clicktripz adds: “Clicktripz has a long history helping travel suppliers drive more bookings. We are now leveraging five years’ experience monetising tens of millions of travel searches per month, to help hoteliers make more money with a suite of next-generation conversion tools.”

Weber leads a management team that averages more than a decade of experience in the online travel media industry.

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Clicktripz Acquires Hotel Data-science Startup TheSuitest

July 21, 2015 — Travel technology company Clicktripz.com today announces its acquisition of pioneering hotel data-science startup, TheSuitest.

TheSuitest gained acclaim for applying Wall Street-style data analytics to the lodging market and joins the firm’s new technology innovation centre, Clicktripz Labs.

With the new addition, Clicktripz plans to unveil a number of joint innovations in the coming months, which leverage the proprietary technology developed at TheSuitest.

This technology helps make sense of unstructured travel buying information, allowing businesses to gain insight into market dynamics and anticipate consumer behaviour online.

The first product Clicktripz Labs is launching aims to dramatically increase conversion rates for travel suppliers and online travel agents (OTAs), using a mix of metasearch technology and machine-learning enhanced targeting. The product displays rates from other channels on supplier websites and OTAs, allowing consumers to easily compare prices, without leaving to check rates.

Ross Weber, Clicktripz’s CEO states: “Mastering data management has always been an integral part of our business.”

He continues: “With the acquisition of TheSuitest, we are doing more than just strengthening our internal data science capabilities – we are also extending that core competency to a new generation of tools and products for the online travel industry. These aim to help travel suppliers optimally sell their inventory.”

“Whereas other travel tech companies have begun to diversify into different verticals, Clicktripz is taking a distinctly different tack, deepening its focus on travel data and integrated solutions for lodging suppliers,” Weber concludes.

As part of the acquisition, TheSuitest team will join Clicktripz at its Manhattan Beach, CA, headquarters to spearhead new product initiatives.

Co-Founder of TheSuitest, Jeremy Murphy confirms: “Joining Clicktripz was an obvious choice for us.”

“This is a special opportunity to combine our cutting-edge, data-crunching machinery with an established travel technology firm that has a track record of creating win-win solutions for suppliers, publishers, advertisers and consumers,” says Murphy.

TheSuitest’s Murphy and Co-Founder Michael Aucoin both entered the travel industry from unconventional backgrounds. Murphy began his career analysing investments for Goldman Sachs and later developed models of financial markets as the risk manager of a hedge fund. Aucoin was a senior engineer in Microsoft’s Xbox division, and developed physics engines at DreamWorks to animate blockbusters like Shrek and Kung Fu Panda. Together they bring a uniquely technical perspective to an industry that is transforming itself to harness the vast amount of untapped data generated by consumer searches and constantly fluctuating prices.

Clicktripz is a travel technology company that builds innovative software solutions for suppliers, publishers, advertisers and travellers. From marketplaces that connect the industry through proprietary ad-serving technology, to cloud-based tools that help hoteliers put heads in beds, Clicktripz has solutions that drive revenue at scale. Founded in 2010 and with offices in California, Washington DC and London, the platform currently comprises thousands of active campaigns from worldwide partners, spanning 31 different languages and addressing tens of millions of travel queries per month.

TheSuitest’s innovative hotel search technology has been featured on the Today show, Mashable, the NY Times, LA Times and other leading news outlets.

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socalTECH.com Interview with Ross Weber, Clicktripz

March 20, 2015 — socalTECH.com spoke with Ross Weber, co-founder and CEO of Clicktripz, to hear more about the company. Ross talks about how they bootstrapped the company, the challenges of going up against big, venture funded competitors, and how it sees opportunity in Europe.

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Clicktripz Names Damien Retureau Managing Director, EMEAA and Opens its European Headquarters in London, UK

MANHATTAN BEACH, Calif., March 3, 2015 — Travel advertising technology provider Clicktripz, LLC announced today that Damien Retureau has been named Managing Director, EMEAA.

Retureau has been working in the online travel industry for more than 15 years. He has built an international career while working for marquee OTAs such as Orbitz, leading their European Distribution efforts; and lastminute.com, where he spearheaded their hotel contracting entity in France. Damien also served as Sales and Product Director at leading price comparison site Kelkoo.com, where he developed and launched their travel meta site across 9 European markets. Most recently, Retureau joins from HouseTrip.com, Europe's largest vacation rental website. At HouseTrip, he architected and executed the company's global affiliate distribution initiative.

"I have seen first hand how comparison advertising solutions can dramatically improve user experience and profit margins for travel websites," said Retureau. "Clicktripz is the only solution of its kind which has been servicing in-language and currency support for European partners over the past 2 years. I look forward to introducing this solution to many more European companies who have yet to benefit from a comparison advertising platform."

"The majority of our traffic is now being generated from Europe, and our solution has been refined specifically to meet the needs of our current and future European partners. We're extremely excited to have a travel industry veteran like Damien joining our team. Opening an office in London was an easy decision for us, and made even easier with the help of the British Consulate and London Partners."

Ross Weber, co-founder and former Kayak executive, leads a management team that averages more than a decade of experience in the online travel media industry. For more information contact Damien Retureau damien@clicktripz.com

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HipTraveler Integrating Clicktripz API for Flight Bookings

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Clicktripz Names Travelocity Alum as SVP of Business Development and Opens Washington D.C. Office

MANHATTAN BEACH, Calif., Jan. 27, 2014 — Travel comparison technology provider Clicktripz, LLC announced today that Alan Van Order, former business lead for Travelocity's Rate Finder, has been named Senior Vice President of Business Development. Van Order will also lead Clicktripz Washington, D.C. office.

Van Order is a digital media veteran with more than 15 years experience. Starting his career at USATODAY.com, Van Order also held strategic roles with Away.com, Orbitz.com, and VacationRoost.com. Most recently Van Order spent six years at Travelocity where he was instrumental in growing Travelocity's proprietary "Compare To" product.

"Clicktripz has demonstrated at least 100% year over year growth since inception, and we have no plans on taking our foot off the gas. Our 2014 growth strategy and product road map will insure we continue, if not surpass, the same trajectory over the next 12 months. Alan will play an integral role initiating and executing our core business strategies, and we are very excited to have him on board," said Ross Weber, CEO of Clicktripz.

At Clicktripz, Van Order will focus on expanding the Clicktripz publisher base, and maximizing revenue opportunities among our key travel partners.

"Continued high levels of participation with 'Compare To' products on leading travel websites proves they are a tool that benefit travelers, publishers and advertisers alike," said Van Order. "The simple yet highly innovative solutions Clicktripz has introduced to the market are poised for significant growth, and I'm excited to fuel that growth any way I can."

Added Weber, "Our Clicktripz engineering team has built the lightest, most flexible 'compare to / check rates' solution on the market, and it is easily integrated into any travel site via our JavaScript API. Industry leaders including TripAdvisor, Kayak, Expedia, Travelocity and Orbitz have all demonstrated the necessity of having comparison units as part of their monetization strategies. Our solution enables any travel site to emulate these proven strategies."

Clicktripz was founded by Ross Weber, Eric Bjorndahl, and David Bjorndahl in 2010 and has not raised any outside capital.

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Clicktripz Names Mark Mamber Chief Revenue Officer

MANHATTAN BEACH, Calif., June 5, 2013 — Travel comparison ad network Clicktripz announced today that travel advertising veteran Mark Mamber has been named Chief Revenue Officer. This appointment comes on the heels of adding Mike Webb, formerly at FareCompare and most recently at Tripbase, to the ClipTripz team as Executive Vice President, Sales.

"Clicktripz is growing at a rapid pace despite doing little proactive business development to date; all of our growth has been fueled by referrals from publishers and advertisers who use our solution. We're excited to see what we can achieve when we put a proven, well-respected industry veteran like Mark in charge of growing the business," said Ross Weber, CEO of Clicktripz. "Our Clicktripz engineering team has built the lightest, most flexible 'compare to / check rates' solution on the market, and it is easily integrated into any travel site via our JavaScript API. Companies like Kayak and TripAdvisor have demonstrated the necessity of having comparison units as part of their monetization strategies, and our solution now enables any travel site to emulate these proven strategies."

Mamber was an early employee at user generated content pioneer VirtualTourist, where he was instrumental in building the business and leading the advertising sales and operations teams as Vice President, Advertising Sales. When TripAdvisor acquired VirtualTourist in 2008, Mark transitioned to the TripAdvisor sales organization. Over the course of his three-year tenure as TripAdvisor's National DMO Sales Manager, Mamber lead the team responsible for dramatic growth in TripAdvisor's DMO advertising revenue. Most recently, Mark was Vice President of Sales at Gogobot.com.

"In today's highly competitive travel media industry, it is increasingly difficult to find advertising solutions that work for all parties involved. Clicktripz has built an impressive travel advertising technology that generates a proven ROI for its advertisers and a lucrative revenue stream for their participating publishers, many of whom migrated to Clicktripz from their own in-house solutions," said Mamber. "This company's history of product innovation is more than impressive, and I am excited to join their word-class team, and bring this innovative advertising platform to more marketers and publishers."

Clicktripz was founded by Ross Weber, Eric Bjorndahl, and David Bjorndahl in 2010 and has not raised any outside capital.

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